A last minute call

With only 9 days left before the 2014 Florida election, we were called in to defeat the initiative to legalize marijuana.

We didn't waste a minute to blitz Florida's social media channels with our message.

Watch Presentation
Watch Presentation

We targeted
3 million with
a series of
ad messages.

The strategic
break down

  • Targeted 3 million conservative and Christian potential voters.
  • Created 12 ad campaigns and ran multiple tests.
  • Gave 14 million ad impressions, averaging 5 ads per targeted voter.
Replay
Replay
Put children first — not marijuana.
Leading newspapers in Florida oppose Marijuana amendment.
Marijuana is 12x more powerful than a generation ago — 12x more destructive.
You are the tipping point. Support for Amendment 2 has dropped a whopping 40% as people learn the dangers...
Leading newspapers in Florida oppose Marijuana amendment.

Victory!

The outcome saw Florida as the only state marijuana inititive defeated nationwide.

Here's some more work you might be interested in.

Mercury One
Museum of the Bible